09:00 Opening Remarks From The Chair

09:10 Assessing Global Mobile Network Optimisation Opportunities And The Current Overview

• Current global and regional market conditions and challenges
• Technical integration issues (2G, 3G, HSPA+, HSDPA, LTE)
• Strategies to reduce network costs

Wael Zakaria
Director Radio Access Network
du, UAE

09:50 Is Technology Driving The Customer Or Is The Customer Driving Technology? Customers Care About The Coverage And The Mobile Products, Not The Technology

• Do we still build new coverage on 2G after 3G and 4G?
• Coverage has always been important for the customers, but do they care about the technology?
• LTE below 900 Mhz, 1800, 2.1 or 2.6

Bjørn Amundsen
Vice President and Director Head of Mobile Network Coverage
Telenor, Norway

11:00 Implementing New Revenue Generating Applications To Capture New Customers And Improve The Overall Subscriber Experience

• Service quality management - driving revenue by optimising your system for the customer experience
• Capturing new revenue generation opportunities and increasing customer loyalty with new innovative applications - mobile commerce, mobile advertising and location based services

Mehdi Kanouni
Business Development, Professional, Services – EMEA
Motorola - Home & Networks Mobility, UAE

11:40 Understanding The Evolution Of 3G Network Performance Measurements: From Trouble-Ticket Resolution To Revenue-Based Optimisation

• Understanding how to use automated performance measurement to reduce the time it takes to identify and resolve network problems
• Learning how to turn performance measurement data into a true opportunity for operational cost reduction
• Understanding how to map the requirements and experience of new 3G data users into an appropriate set of KPIs and KQIs that effectively support the business case through enhanced Quality of Experience (QoE)

Julian Schnerrer
Business Development Manager – EMEA
Tektronix Communications

13:20 Examining The Challenges Of Successful Integration Between 2G And 3G Networks

• The challenges and difficulties faced
• Maintaining an effective service, so as not to alienate your customers

Yasser Shaker
Director Network Engineering and Development
Mobinil, Egypt

14:10 Case Study: Effective Optimisation Techniques And Analysis Of KPIs For 2.5G Networks

• Using GERAN Capacity optimisation techniques to improve QoS
• Understanding the radio environment and MCS optimisation to increase effective throughput
• Identifying the possible scopes of investigation for data QoS and creating an action plan

Hasnatreza Alam
Optimisation Manager
banglalink, Bangladesh

14:50 Examining Mobile Data Throughput And Capacity Improvement Methods

• What is the current baseline in HSPA network capacity and experienced user throughputs?
• What are the operator’s options for capacity and throughput improvement?
• What are the real gains available from current improvement methods?
• Feasibility comparison of the available improvement methods

Rauno Huoviala
Manager, Network Development
Omnitele Ltd, Finland

16:00 Case Study: Effectively Using Subscriber Data To Optimise Your Network In Real Time

• Using mobile measurements as an effective optimisation tool
• The overall maturing of networks and 3G becoming even more vital
• Available tools and techniques

Navindran Naidoo
General Manager
MTN Networks, South Africa

16:40 Panel Session Discussion: Should We Still Continue To Build New Coverage On 2G Networks With Current 3G Optimisation And 4G On The Horizon?

This panel will provide you with an opportunity to discuss and debate whether it is necessary and applicable to continue to build new radio coverage on 2G networks, when 3G is being currently developed and 4G is the future evolution?

17:10 End Of Day One – Chair’s Closing Remarks