Conference Day Two: Tuesday 30 June 2009

8.30 Registration, Refreshments And Networking

9.00 Chair’s Welcome And Opening Remarks

Meeting the demands of customers

9.10 Strategies To Improve Capacity To Meet The Demands Of Your Customers

Determining services that drive the increased demand on capacity: forecasting the future
Balancing quality, coverage and capacity requirement
Assessing cost optimisation strategies to improve customer experience
Managing relations with partners and vendors

Ahmad Al-Ghanmi
Director, Network Operations
ZAIN, KINGDOM OF SAUDI ARABIA

09:50 Using Intelligent Correlation For Automatic Root Cause Analysis And Optimization Of Networks

Automatic Intelligent Correlation of multiple data sources to provide Root Cause Analysis
Paradigm shift from traditional Optimisation techniques to automatic optimisation platform
Unified platform to Monitor, Manage and Mitigate wireless network issues
Significant efficiency improvements, reduced OPEX and better customer experience

Ajay Khanna
Vice President-Engineering
CELCITE MANAGEMENT SOLUTIONS

10.30 Morning Break, Networking And Refreshments

11.00 Case Study: Highlighting The Importance Of Efficient Planning When Upgrading 2G To 3Gnetworks

Importance of testing to support a smooth 3G upgrade
How to control managed service operations
Making sure not to lose focus on 2G while upgrading to 3G

Yasser Shaker
Director, Network Engineering and Development
MOBINIL, EGYPT

11.40 Maximising Performance while Minimising Cost By Means Of Automated Network Design And Optimisation

Life-cycle of a cellular network: opportunities for OPEX and CAPEX savings whilst keeping performance at the desired level
Using OSS data as a key input for design and optimization
Generating high-performing and cost-efficient RF designs in an automated manner
On-line adaptive optimisation of key radio resource management parameters at sector level
Field results from live operational networks

Faisal Ashour
Sales Director MEA
OPTIMI, JORDAN

12.20 Lunch Break And Networking Opportunity

13.30 Sudani Case Study:The Effect Of Marketing Strategies Upon Network Optimisation

Delivering best services through the network optimisation; the impact of data services
How to optimise networks by launching new services
How to increase company revenues via networks optimisation polices

Dr. Hashim Elbadri
Communication Director
SUDANI, TELECOM SUDATEL TELECOM GROUP, SUDAN

14.10 Identifying KPIs And KQIs For Efficient Network Optimisation And Improved Customer Experience

Identifying and aligning your KPI’s and KQI’s to accurately reflect the QoE you wish to deliver to your customers
Benchmarking and measuring your KPIs and KQIs to efficiently react to market changes and advances
Monitoring and measuring QoS to optimise capacity and QoE
Measuring your KPI and KQI to drive growth of new services

P.S. Sandhu
Senior Vice President
AIRTEL – BHARTI CELULAR, INDIA

14:50 Case Study: Using EDGE To Increase Data Traffic Speed In Newly Launched Networks

Bridging the gap between planned and marketed data networks: what are the challenges?
Deployment/optimisation and configuration issues when dealing simultaneously with increased voice and data demands
Combating malicious/free users
Data KPIs and control meters

Syed Muhammad Bilal
Radio access Network Manager
ZONG (CHINA MOBILE), PAKISTAN

15.30 Afternoon Break, Networking And Refreshments

Evolution of technology tools and solutions

16.00 Customer Perspective Driven Case Study: Implementing And Combing 2G, 3G Networks And LTE

Are customers ready for new networks? Assessing customer needs and demands
Allocating the costs; who is going to pay for expanding the coverage?
Assessing the impact of new technology enrolments on QoS and QoE

Bjorn Amundsen
VP & Head of Mobile Network Coverage
TELENOR, NORWAY

16.40 Case Study: Exploiting Opportunities And Challenges Of LTE Implementation For Next Generation Connectivity

Managing traffic-revenue decoupling in mobile internet
Are customers ready for LTE? How to attract customers to use new services
Improving customer experience and network economies through LTE; practical examples

Andras Kolonits
Head of Radio and Transmission, Access Network Planning
MAGYAR TELEKOM PLC (T-MOBILE ), HUNGARY

17.20 Panel Discussion: Next Generation Networks And Technology Solutions - What The Future Holds

The panel will provide you with an opportunity to discuss future outlook of Next Generation Networks and latest features in technologies. Key areas of concern will be explored:

Assessing and exploiting trends in Next Generation Networks
Updating your knowledge of recent development and new features in existing technologies
Analysing the advantages and disadvantages of Next Generation Networks
Understanding the pros and cons of investing in Next Generation Networks

Andras Kolonits
Head of Radio and Transmission, Access Network Planning
MAGYAR TELEKOM PLC (T-MOBILE ), HUNGARY

18.00 Final Comments From The Chair And End Of Conference Day Two

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