Conference Day One: Monday 29 June 2009

9.00 Chair’s Welcome And Opening Remarks

Market overview

9.10 Keynote: An Overview Of The Current Trends And Market Situation For Mobile Operators In The Region

• Outlining current market conditions and challenges
• Conversion issues and technical aspects: 2G/3G, 4G, HSPA, WiMAX, LTE
• Sharing networks, outsourcing and managed services
• Exploiting strategies to reduce network costs

Dr. Mohamed Jamoussi
Senior Technical Consultant
SAUDI TELECOM, KINGDOM OF SAUDI ARABIA

Optimisation strategies for 2G/3G networks

9.50 Examining Strategies And Approaches To Successfully Achieve Network Cost Optimisation

• Assessing solutions and products to achieve network cost optimisation
• Evaluating current network operations
• Analysing new investments into infrastructure and technology solutions
• Practical examples: what has and has not worked?

Mohammad Al Taani
Network Operations Director
ORANGE, JORDAN

11.00 Efficiently Planning And Ensuring A Smooth Migration From 2G To 3G Networks

• Importance of network configuration to support smooth a transition period
• Benefits from introducing common LAC for 2G and 3G networks
• Customer experience from merging the 2G and 3G networks
• Pool architecture in core network

Andrej Voje
Head of Quality Assurance MOBITEL
SLOVENIA

11.40 Unified 2G/3G Core Network (CS, PS) For Optimised Radio Network Performance

• Unified 2G/3G core for improved paging success rate
• Unified 2G/3G core network for improved ISHO
• Unified 2G/3G core network for improved service handovers and traffic re-distributions
• Unified 2G/3G core network for better throughput during inter-layer mobility

Wael Zakaria
Director, Radio Access Network
DU, UAE

12.20 Using Advanced Geo-Localisation Techniques To Achieve Superior Performances and Better Business Results

This presentation will provide hints and suggestions on how to control and reduce the costs related to network optimisation and at the same time significantly improve performances and QoE by implementing an innovative approach based on intelligent Geo-Localisation of issues and events.

• Exploiting how events and issues automatically mapped onto GIS allow immediate actions to increase QOE more efficiently
• Discovering the latest available techniques, allowing better performances and reduced capital and operational expenditures
• Checking the use cases and business cases developed in the field and seeing the benefit of a probe-based optimisation approach

Yvon Rouault
Business Development Manager – Test & Optimisation
TEKTRONIX COMUNICATIONS, GERMANY

14.10 Revenue Driven Optimisation

• From traditional methods into Integrated Systems
• The end user perspective as a decision factor - SQM
• Optimisation target: a tailored end-2-end approach
• Case studies

Mehdi Kanouni
Head of Business Development for Professional Services – MEA
MOTOROLA, UAE

Optimising your mobile network through alternative models

Multiple strategies, outsourcing, network sharing and managed services are emerging as new and more radical mechanisms to substantially improve network costs. Attend these roundtable sessions and learn how to adopt these models in the most efficient way.

16:00 Interactive Round-Table Discussions

Table 1: Successfully differentiating from your competitors and increasing customer satisfaction through managed services

• Assessing the benefits and challenges of managed services for operators and end-users
• Efficiently keeping pace with new technologies and their adoption
• Improving quality of service and value of new services
• Real life examples

Dr. Mohamed Jamoussi
Senior Technical Consultant
SAUDI TELECOM, KINGDOM OF SAUDI ARABIA

Table 2: Outlining the strategy for cost-effective deployment of network sharing

• Setting the key objectives and methodologies and how to achieve them
• Understanding the regulatory role in infrastructure sharing
• Choosing a service provider
• Assessing the commercial and business implications of network sharing

Syed Mohamed Jamoussi
Senior Technical consultant
ZONG (CHINA MOBILE) PAKISTAN

Table 3: Discussing the advantages and challenges of outsourcing

• Assessing the short-term and long-term implications of outsourcing
• Choosing the right partner to ensure mobile network cost optimization
• Identifying technical aspects when choosing the right outsourcing partner

Ahmad Al-Ghanmi
Director, Network Operations
ZAIN, KINGDOM OF SAUDI ARABIA

Table 4: Making the most of your investment into the mobile network to optimise OPEX and CAPEX

• Improving the performance of your network through outsourcing and managed services
• Exploiting new tools in OPEX planning
• Improving cost savings to boost revenue
• Incorporating drive testing to reduce OPEX

Subject to final confirmation

[ Register Now] · [ Next: Conference Day Two: Tuesday 30 June 2009 ]